Copywriting

Types of Copywriting: How can I help?

Freelance Senior Copywriter

Whatever advertising or promotional content you need, be it the copy on brochures, billboards, websites, advertisements, catalogues, and more, I create for your business. As with all content creation, I will first immerse myself in the brand, tone, voice, and target audience, in order to write copy effectively, emotively, and with the desired outcome, be it engagement, conversion, or awareness.

E-mail marketing

This highly effective marketing tool reaches your existing, and soon-to-be, clients in their inbox. Creating content for email that gets read, and doesn't end up in a spam folder, is why you hire me.

SEO

Website content is dual-purpose: Firstly, it is for the humans who read it, but secondly, it is for Google who indexes it in order to be accurately listed as a result to search terms. Being found by Google through accurate, readable content is a science and a skill, and one that will benefit your business. Listing organically on page one of Google is a high prize for businesses, and the ultimate goal of effective SEO copy on a website.

Social media

Creating content for social media that is engaging, interesting, entertaining, on brand, and in your tone is a great way to grow community and reach out to your customer base. Social media that is created with your tone, voice, engaging content, and with your audience in mind, and scheduled on a content calendar for you means that you and your team are free to do more business-critical tasks, with peace of mind that your social media presence is strong.

Storytelling

A favourite for business owners, CEO's and senior management, storytelling is one of the most effective ways of capturing the hearts and minds of your team. Planning a breakaway? About to go through a transition, merger, or growth? Storytelling keeps your team focused and on track with your vision and mission.

Blogs and articles

A great way to keep fresh content on your site, and a key component to your content strategy, blogs and PR are the best way to introduce people to your brand, skills, products, but in a non-salesy way. Blogs and articles that are 'how to's' and add value are always a favourite, plus it lets Google know that your website is current. More than that, it reminds them that you are the expert, and most capable of dealing with their problem, the problem that your product or service solves so well.