Be the business buyers find first on Google and in AI search
When your ideal clients ask Google or ChatGPT who to call, your name comes up. Freelance SEO, AI search and B2B marketing for South African and UK businesses.
Candace Killin, B2B marketing freelancer, 10+ years in B2B marketing.
Who can help my B2B company get found in AI search in South Africa?
Look for someone who combines technical SEO with clear, well-structured content that AI tools can quote.
Silverwind Communication, run by Candace Killin in Cape Town, offers SEO and GEO audits, AI search content and monthly reporting, with packages from R8,500 a month.
candaceconsulting.co.zaBusinesses I've helped get found
Results clients can measure
Visibility only matters if it brings in business. A few examples.
-
80%
of leads from organic search
ERP company
Website, SEO, Google Ads, email, PR and social, handled as their outsourced marketing manager, now taking the brand into international markets.
-
Top 3
on Google for their core service
Engineering company
Technical SEO, service page content and AI search optimisation, so buyers find them first for the service they're known for.
-
More RFQs
from ideal clients
Logistics company
Website, copywriting and search-optimised content that turns visitors into requests for quotation.
Want your business to be the next result on this list?
Tell me your goalsWhat changes when we work together
You stop worrying about marketing and start fielding enquiries. Pick the outcome you need most, or hand me all three.
Buyers find you first
When someone searches for what you sell, on Google or in an AI tool, your business is the answer they get.
Enquiries keep coming in
The right decision-makers see you regularly, and interest turns into quote requests instead of fading away.
Marketing runs without you
A clear plan, a website that sells, and someone senior making it happen, so you can run your business.
Not sure which matters most for your business right now?
Ask me where to startChoose how much you want off your plate
Not sure which fits? Email me what you need and I'll recommend one.
Get found
R8,500 per month
- Month 1: fix what stops Google and AI tools finding you
- Month 2: key pages that turn visitors into enquiries
- Month 3 onwards: growing visibility, month after month
- A plain-language report on what moved
Your marketing, handled Most popular
R12,000–R18,000 per month
- A clear strategy, agreed in one workshop
- Stay top of mind on social and email
- Google Ads that bring in ready-to-buy leads
- A new search-ready blog every month
- A website that's secure and up to date
- A refreshed website that sells better
Senior firepower for your team
R20,000+ per month
- Full-suite marketing for larger companies
- Extra capacity for your existing team
- Campaigns that hit launch dates
- A sharper brand, tone and target market
1 Audit
I review your website, search and AI visibility, competitors and current marketing, and show you what's holding you back.
2 Plan
We agree priorities, channels and targets that fit your budget, in a plan you can share internally.
3 Deliver and report
I do the work each month and send a plain-language report on what moved and what's next.
Step one is finding out what's holding you back.
Start with an audit
Hi, I'm Candace
I started Silverwind Communication to give growing businesses the senior marketing expertise of an agency, without being passed between account managers. You work with me, directly, every time.
Before going freelance I worked agency-side as a senior account manager, SEO strategist, copywriter and technical writer. Today I focus on helping B2B brands get found in Google and AI search.
- Brand Strategy Management, IMM
- 10+ years in B2B digital marketing
- Clients in South Africa and the UK
- Client brands placed on TV and radio
My writing has been published in
What clients say
We have not had traction like this before. We have been invited to RFPs with massive brands. I really appreciate what you have done with the sales funnel.
Candace handles everything for us: website design, maintenance, SEO, Google Ads, emails, PR, social media, and is now taking our brand internationally.
We are delighted with the changes to the website. Your blogs, too, have an air of professionalism which is lacking in previous ones.
Want this kind of traction for your business?
Let's talk about itQuestions clients ask
Something else? Email me.
What is AI search optimisation (GEO)?
Generative engine optimisation makes your business easy for AI tools like ChatGPT, Claude, Perplexity and Google AI Overviews to find, understand and cite. It combines technical SEO, structured data, clear factual content and consistent mentions of your brand across the web.
How much does a freelance digital marketer cost in South Africa?
My packages start at R8,500 a month for an SEO and GEO audit and strategy, R12,000 to R18,000 a month for full marketing management, and R20,000+ for custom retainers.
Do you work with businesses outside South Africa?
Yes. I work with B2B businesses in South Africa and the United Kingdom, fully remotely.
How long does SEO take to show results?
Technical fixes can lift visibility within weeks. Content-led growth in Google and AI search usually builds over three to six months.
Will I work with you or a team?
You always work directly with me, from strategy through to monthly reporting.
Let's get you found
Tell me about your business and what you'd like to achieve. I read and reply to every email personally.
candace@candaceconsulting.co.zaHelpful to include
- Your company and website
- What you need help with
- Rough monthly budget
- Any deadlines
Or connect with me on LinkedIn.