We've all done it. You click on a business article only to find that the “Top 5 Ways to Do XYZ” is a really list of the most basic ways to accomplish XYZ? "Solving this problem" is a big deal, so how do small businesses stand out and get others to take notice of them?
The simple answer to this complicated question is content. Creating content that is unique and adds value to the conversation is pure marketing gold.
"Content creation is a skill, not a task."
It takes time and effort to create content that is engaging, meaningful, educational, SEO-rich, and at the very least, entertaining.
Your content shopping list
- Copywriting - This is when I create advertising promotional content for you. It may be the text on brochures, billboards, websites, advertisements, catalogues, and more.
- E-mail marketing - This highly effective marketing tool reaches your existing, and soon-to-be, clients in their inbox. Creating content for email that gets read, and doesn't end up in a spam folder, is why you hire me.
- SEO - Website content is dual-purpose: Firstly, it is for the humans who read it, but secondly, it is for Google who indexes it. Being found by Google through accurate, readable content is a skill.
- Social media - Creating content for social media that is engaging, interesting, entertaining, on brand, and in your tone is a great way to grow community and reach out to your customer base.
- Storytelling - A favourite for business owners, CEO's and senior management, storytelling is one of the most effective ways of capturing the hearts and minds of your team. Planning a breakaway? About to go through a transition, merger, or growth? Storytelling keeps your team focused and on track with your vision and mission.
- Blogs and articles - A great way to keep fresh content on your site, and keep your readers coming back for more. Blogs and articles that are 'how to's' and informative let Google know that your website is current, and let your customers know that you are generous with your knowledge. More than that, it reminds them that you are the expert.
Here's what I look at when creating content for you...
- It's entertaining - People want to be entertained, and injecting your personality and voice into any content can be one way to entertain people as well as to make your content unique to you.
- It's informative - I am passionate about one thing: writing strong points that don’t waste the reader's time. I don’t want to read fluff and fillers. I want answers to my questions in a definitive way.
- We're consist: People often create content but can’t keep up with a regular schedule. No one wants to read the same information over and over again. Everyone wants something fresh, and new, so I help you give it to them.
- What's its job: Content needs to be focused with the goal of narrowing in on one subject. So many people record a video or write an article and want to go over 20 different topics, but that’s madness! Make those topics into 20 different articles and videos. One article - one job.
- We tell them what to do: The final goal of content creation should point the reader of your content to an instruction. It could be 'read more like this' or 'buy now' or 'contact us', etc.
How long should content be?
There is no magic formula here. The content simply needs to be as long as it needs to be in order to cover the information needed. Of course, there are people who will tell you the best length of time for a video is three to five minutes. Some magazines want 700–800-word articles. Whatever the length required, content that is interesting, and answers the question in the person's head, will be read / watched / clicked.