We've all done it. You click on a business article only to find that the “Top 5 Ways to Do XYZ” is a really list of the most basic ways to accomplish XYZ? "Solving this problem" is a big deal, so how do small businesses stand out and get others to take notice of them?
The simple answer to this complicated question is content. Creating content that is unique and adds value to the conversation is pure marketing gold.
"Content creation is a science, not a task."
It takes time and effort to create content that is engaging, meaningful, educational, SEO-rich, and at the very least, entertaining.
Types of Content Creation: How can I help?
Whatever advertising or promotional content you need, be it the copy on brochures, billboards, websites, advertisements, catalogues, and more, I create for your business. As with all content creation, I will first immerse myself in the brand, tone, voice, and target audience, in order to write copy effectively, emotively, and with the desired outcome, be it engagement, conversion, or awareness.
This highly effective marketing tool reaches your existing, and soon-to-be, clients in their inbox. Creating content for email that gets read, and doesn't end up in a spam folder, is why you hire me.
Website content is dual-purpose: Firstly, it is for the humans who read it, but secondly, it is for Google who indexes it in order to be accurately listed as a result to search terms. Being found by Google through accurate, readable content is a science and a skill, and one that will benefit your business. Listing organically on page one of Google is a high prize for businesses, and the ultimate goal of effective SEO copy on a website.
Creating content for social media that is engaging, interesting, entertaining, on brand, and in your tone is a great way to grow community and reach out to your customer base. Social media that is created with your tone, voice, engaging content, and with your audience in mind, and scheduled on a content calendar for you means that you and your team are free to do more business-critical tasks, with peace of mind that your social media presence is strong.
A favourite for business owners, CEO's and senior management, storytelling is one of the most effective ways of capturing the hearts and minds of your team. Planning a breakaway? About to go through a transition, merger, or growth? Storytelling keeps your team focused and on track with your vision and mission.
Blogs and articles
A great way to keep fresh content on your site, and a key component to your content strategy, blogs and PR are the best way to introduce people to your brand, skills, products, but in a non-salesy way. Blogs and articles that are 'how to's' and add value are always a favourite, plus it lets Google know that your website is current. More than that, it reminds them that you are the expert, and most capable of dealing with their problem, the problem that your product or service solves so well.
The Kind of Content You Can Expect.
How Long Should Content Be?
There is no magic formula here but it should be guided by your content marketing strategy. The content simply needs to be as long as it needs to be in order to cover the information needed.
Of course, there are people who will tell you the best length of time for a video is three to five minutes.
Some magazines want 700–800-word articles, while some online platforms require 1,500 - 2,500 words for SEO purposes.
Whatever the length required, content that is interesting, and answers the question in the person's head, will be read / watched / clicked.
Some Examples of my Content Creation
PR and media
ERP and IT solutions advertorial: InFlight Magazine
Product brochure copy: QuickEasy BOS
Digital and growth marketing: Search Engine Journal
ERP software setup and use: BOS Print
A word from some of my Clients
Website design and SEO
"A big thank you to Candace Consulting for getting the website up and running in no time. We are so happy and would highly recommend her."
Safeway Print Solutions
"Thanks Candace for the information and insight! It was really a pleasure working with you."
"Thanks for handling everything for us, from letterheads, to website design, business cards, and signage. Its always great working with you."
Launch campaign - Western Cape
"You're on fire! Thanks for getting so much done so quickly for us."
"Candace has handled our marketing for over 3 years, and is now taking our brand internationally. She handles everything for us: website design, maintenance, SEO, Google Adwords, newsletters, PR and articles, social media, and strategy. Good job mevrou."
Heinrich van der Vyver