Your Marketing Plan Should Cover
As Forbes contributor Jayson DeMers says:
“Goal-setting eliminates subjective perceptions of reality, making success objectively measurable. In that context, success isn’t a vague idea; it becomes demonstrable.”
- Set KPIs
- Set budgets
- Measure and improve
New content has (hopefully) been added to the site over the course of the year. It is time to take a step back and ensure your website:
Blogs are one of the best ways to drive targeted website traffic, with marketers who use content effectively getting 67% more leads than those that don't.
- Focus on quality, not quantity
- Create evergreen content
- Share the content
Ranking organically on Google is only done through effective, meaningful SEO.
Ranking for targeted keywords does not happen by chance.
Next Steps to Getting Your Marketing Plan?
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