You Need a Marketing Plan

Marketing plans are essential. Creating a fresh marketing plan each year not only supports the overarching marketing strategy, but ensures it is deployed effectively.

Increase brand and product visibility

Reach the right audience

Create loyalty, credibility, authority

Effectively position the brand in the market

Motivate customers through the sales journey

I need a marketing plan

Your Marketing Plan Should Cover

A New Goal for Every Year

As Forbes contributor Jayson DeMers says:

“Goal-setting eliminates subjective perceptions of reality, making success objectively measurable. In that context, success isn’t a vague idea; it becomes demonstrable.”

Set KPIs
Set budgets
Measure and improve

Review or Refresh the Website

New content has (hopefully) been added to the site over the course of the year. It is time to take a step back and ensure your website:

Addresses pain points highlighted in your marketing strategy
Is easy to navigate
Has fresh content that is easy to find
Has compelling product and service pages
Content, images, prices and services are accurate
Review new plugins, functionality, website design trends that could serve

Social Gathering

Social media is still the leading way for marketers to reach and engage their target audiences.

Your refreshed marketing plan should answer:

Are you reaching the right audience?
Are posts engaged with?
Are posts relevant to your audience?
What are your competitors doing?
Do you have a regular content calendar?

Build Trust with Email

When it comes to revenue generation, email marketing is the most effective channel, according to 59% of marketers.

Your updated marketing plan should ensure:

Content strategy to drive organic traffic to the website
Multiple opt-in opportunities, such as 10% off if you subscribe, etc
Pop-ups on the website, and banners on email signatures

The All-Important Content Strategy

Blogs are one of the best ways to drive targeted website traffic, with marketers who use content effectively getting 67% more leads than those that don't.

Using blogs, whitepapers, e-books, research articles, how-to's, can all be the cornerstones of your digital marketing - email marketing, social, and being found organically by SEO.

Focus on quality, not quantity
Create evergreen content
Share the content

Getting on Page One

Ranking organically on Google is only done through effective, meaningful SEO.

Ranking for targeted keywords does not happen by chance.

Focus on low-competition keywords
Focus on long-tail keywords by producing blogs and other content on the website
Implement consistent SEO best-practice such as linking strategies, metadata optimisation, improved page load times, etc

Paid Media Advertising

Paid media and Google ads are the best solution to grow leads and website traffic, fast. We will review which options get the best ROI:

Paid search and display (Google, YouTube)
Paid social (Facebook, LinkedIn, Twitter)
Print ads
OOH advertising

Rethink Landing Pages

Landing page design can have a significant effect on the efficacy of your expensive paid media campaign.

If you hope to drive conversions, and your landing pages are not pulling their weight, then your new marketing plan should include time to review your landing pages.

All of them.

For every campaign.

Next Steps to Getting Your Marketing Plan?

It's so easy with Candace Consulting! Simply fill out this form and I'll email you back to hear how we can build a marketing plan that best gets your message to your target audience.