Outsourced Marketing Manager in Cape Town
I can manage your marketing at every step of the way; from your marketing strategy to implementation and ROI.
I have a wealth of knowledge across the whole marketing mix that can help support your business goals. Working across a range of different companies has allowed me to gain in-depth knowledge of a variety of marketing tactics that I can adapt and apply to your business.
I take a hands-on approach to your business. You’ll never feel like a small cog in a big machine. My outsourced marketing manager skills are here to make your life easier.
If you want to grow your business and gain more work, marketing has to start taking a priority, and with my outsourced marketing manager skills, you can let me focus on your marketing, while you concentrate on your business.
Here's how I can help grow your business...
- Bespoke Project Management.
- Content Strategy.
- Co-ordinating blog writing.
- Copywriting, editing and proofreading.
- Email marketing.
- Event management.
- Integrated campaign management.
- Digital advertising.
- Google Adwords - PPC.
- Social media management.
- Supplier management of design and print.
- Thought leadership development.
- Website content writing.
- Website SEO.
- Website management and updating.
- Test your team through mystery shopping.
Top reasons to consider an outsourced marketing manager
- Cost - The biggest reason that companies are outsourcing is to contain costs. The average Marketing Manager has a salary around is R45,000 - R100,000 per month. Most SME's can't justify that kind of salary burden.
- Strategy - Unfortunately, most small and mid-sized business marketing departments fall apart on the strategy side of marketing. You can have the best execution team in the world, but if there is no strategy behind the tactics, the likelihood of success is low. Strategy starts with understand who your ideal customer is and why you are different
- Fresh eyes - An outsourced marketing manager bring multiple sets of a fresh eyes to your team, because in addition to hiring them, you are also hiring in the network of vendors and contractors they work with. Have you ever written a document and spent the time editing it for mistakes and were sure that it was correct? Have you then given it to someone else only to be shown not just one but several mistakes? A new outlook on old ideas can really help invigorate a company.
What SME's should look for in an outsourced marketing manager
Every Batman has his Robin, right? But to create that dynamic duo is easier said than done. Here are some qualities marketing managers should seek out when researching various outsourced marketing options:
- Long-term potential – B2B companies don’t mess around. The sales cycle is typically too complex to be dealing with Jokers who aren’t in it for the long haul. SME's should be looking for a partnership – enhanced by effective communication practices. It’s important to work with someone who shares your core values and a similar company culture.
- Responsiveness – When you first contact a vendor, you should expect a quick response – within 24 hours at least. Especially when much of the relationship relies on communication, you need to know your marketing manager takes your inquiries seriously and recognizes that your business is their business.
- Rave reviews – When scoping out a prospective partner’s website, zip right on over to the testimonials section. Has the firm solved problems or worked on projects like yours before? Consider the types of results and compare to its competitors.
- Flexibility – Always ask for pricing information and be up front about the terms on which you could establish the outsourced marketing engagement. The more pricing and project options available to you, the better your chance of appealing to your CEO and highlighting your own research savvy.
- Identify who your ideal customer is (this is NOT everyone, or anyone who has money)
- Understand what pains and frustrations your ideal customers have.
- Guide you to develop or discover what your differentiation is… and back it up.
- Create a calendar of all marketing activities.
- Analyse reports and make informed business suggestions to decision-makers.