Outsourced Marketing Manager in Cape Town
Every part of your marketing handled in one resource; from your marketing strategy to implementation and ROI.
Bringing a wealth of knowledge across the whole marketing spectrum, I can help support your business goals.
Working across a range of different companies has allowed me to gain in-depth knowledge of a variety of marketing tactics that I can adapt and apply to your business.
I take a hands-on approach to your business. You’ll never feel like a small cog in a big machine. My outsourced marketing manager skills are here to make your life easier.
If you want to grow your business and gain more work, marketing has to start taking a priority, and with my outsourced marketing manager skills, you can let me focus on your marketing, while you concentrate on your business.
How can I help?
- Bespoke Marketing Management.
- Marketing strategy.
- Content strategy.
- Blog writing.
- Copywriting, editing and proofreading.
- Email marketing.
- Integrated campaign management.
- Digital advertising.
- Google Adwords - PPC.
- Social media management.
- Supplier management of design and print.
- Thought leadership development.
- Website content writing.
- Website SEO.
- Website management and updating.
- Test your team through mystery shopping.
Top three reasons why an outsourced marketing manager is a good idea
A comprehensive marketing strategy is ideal if you want to spend your marketing efforts effectively. An outsourced marketing manager like me can help you to:
- Understand who your ideal customer is.
- Clarify what problem you solve for them.
- Highlight what makes you better for your customer.
- Identify the best marketing channels to reach your customers.
- Fine-tune your message to convey this.
Unfortunately, most small and mid-sized business marketing departments fall apart on the strategy side of marketing. You can have the best execution team in the world, but if there is no strategy behind the tactics, the likelihood of success is low.
Need a marketing strategy?
With years of experience in marketing strategies for SMEs, unpacking a marketing strategy for your business that does all of the above can be done in two power-packed hours.
Once the strategy is documented and delivered to you, your existing marketing team can work with focus and clear direction according to the strategy. You may also opt to use my services to execute on some or every aspect of the strategy, for professional and stress-free marketing.
#2. Fresh eyes
An outsourced marketing manager bring multiple sets of a fresh eyes to your team, because in addition to hiring them, you are also hiring in the network of vendors and contractors they work with.
The biggest reason that companies are outsourcing is to contain costs. The average Marketing Manager has a salary around is R45,000 - R100,000 per month. Most SME's can't justify that kind of salary burden.
Have you ever written a document and spent the time editing it for mistakes and were sure that it was correct? Have you then given it to someone else only to be shown not just one but several mistakes?
A new outlook on old ideas can really help invigorate a company.
What SME's should look for when considering an outsourced marketing manager
Every Batman has his Robin, right? But to create that dynamic duo is easier said than done. Here are some qualities marketing managers should seek out when researching various outsourced marketing options:
A word from some of my customers
Website design and SEO
"A big thank you to Candace Consulting for getting the website up and running in no time. We are so happy and would highly recommend her."
Safeway Print Solutions
"Thanks Candace for the information and insight! It was really a pleasure working with you."
"Thanks for handling everything for us, from letterheads, to website design, business cards, and signage. Its always great working with you."
Launch campaign - Western Cape
"You're on fire! Thanks for getting so much done so quickly for us."
"Candace has handled our marketing for over 3 years, and is now taking our brand internationally. She handles everything for us: website design, maintenance, SEO, Google Adwords, newsletters, PR and articles, social media, and strategy. Good job mevrou."
Heinrich van der Vyver
Need an outsourced marketing manager?
- Handle your marketing and content strategies.
- Guide and develop your existing marketing talent.
- Analyse reports and make informed business suggestions to decision-makers.
- Create leads and support sales efforts through effective marketing.