AI Search Optimisation
Smarter Search. Better Visibility. Real Results for SMEs.
Business owners are tired of “SEO packages(opens in new tab)” that promise the moon and deliver a PDF report and call it a strategy. Or paying massive budgets on paid media(opens in new tab), but seeing diminishing returns. Search is changing — fast — and winning visibility today means thinking beyond keywords and backlinks.
Welcome to AI Search Optimisation.
Whether you call it ASO, or GEO (generative engine optimisation), or anything else, AI search optimisation is where a website's content is optimised for discovery on AI engines. It is closely linked to SEO (search engine optimisation(opens in new tab)).
I offer a modern search service built specifically for South African SMEs and owner-operated businesses who want to be found everywhere their customers search — not just on old-school Google results.
This space is really evolving fast.
At first, we were all enamoured by AI tools, but now people are getting tired of AI slop, of nonsense copywriting that sounds like everyone else, and of meaningless buzzwords.
AI slop can hurt your brand.
The reality is, people read your content. People make decisions based on how that content makes them feel. We need quality content with high visibility on answer engines and AI overviews that turns into enquiries.
What is AI search optimisation?
Your customers don't use just Google anymore. They use a whole mixed bag. However, most answer engines and AI machines are fed by websites. So, we optimise websites and other owned platforms to be citation-worthy.
ChatGPT and Gemini
Social Platforms
Voice Search
WhatsApp Business & AI Assistants
Industry Platforms and Niched Search Engines
If you're not optimised for where your audience is actually looking, you're losing sales and attention to competitors who are.
AI search ensures you're found everywhere modern buyers search.
How I optimise for AI search
Here are the steps I take to find out where we're at, what we're working with, and how we can get to where we want to go.
Outcomes you can expect with AI search optimisations
There's no 'silver bullet' - no shortcut to good SEO and AI search. But, after consistent hard work, here is what you can expect.
If you're not optimised for where your audience is actually looking, you're losing sales and attention to competitors who are.
AI search ensures you're found everywhere modern buyers search.