AI search optimisation that gets your business recommended

Your buyers now ask ChatGPT, Gemini and Google's AI Overviews who to call. I make sure the answer includes you, for South African SMEs and owner-run businesses.

Get found in AI search See the package
Candace Killin Candace Killin, Silverwind Communication, Cape Town. SEO and GEO specialist.
AI assistant

Who are the most reliable suppliers for my industry near Cape Town?

Based on reviews, experience and the detail on their websites, a strong option is:

Your business name, known for fast turnaround and clear pricing, with case studies on their site.

Source: yourwebsite.co.za
If your competitor is listed here instead, you're losing enquiries you never see.

Sound familiar?

SEO that ends in a PDF

You paid for an SEO package that promised page one and delivered a report nobody acted on.

Ads that cost more each month

Your paid media budget keeps growing while the leads it brings in keep shrinking.

Invisible in AI answers

Buyers ask AI tools for recommendations, and your competitors get named while you don't.

Want to know where you stand in AI search today?

Ask me to take a look

What is AI search optimisation?

AI search optimisation, also called generative engine optimisation (GEO) or ASO, is the work of making your website and content easy for AI tools to find, understand, trust and cite. It builds on SEO, because most AI answers draw on the same websites Google ranks.

Your buyers no longer search in one place. If you're missing from the channels they use, those enquiries go to a competitor.

Where your buyers search now

  • ChatGPT and GeminiRecommendations and shortlists
  • Google AI OverviewsThe answer above the search results
  • Social platformsLinkedIn, Facebook and Instagram search
  • Voice search"Hey Google, who can…"
  • WhatsApp Business and AI assistantsAnswers inside the apps people already use
  • Industry platforms and niche search enginesDirectories and marketplaces in your sector

What you get

There's no silver bullet. Consistent, well-planned work builds results that compound month after month.

  • More inbound enquiriesBuyers contact you because they found you while researching.
  • Named in AI answersYour business is mentioned and cited when people ask AI tools about your category.
  • Better-quality trafficVisitors who already need what you sell, not just more clicks.
  • Higher rankings for competitive termsThe searches your competitors are fighting for.
  • A brand people recogniseSeen consistently wherever your buyers look.

Top 3on Google for "armature winders", Cape Armature Winders

80%of leads from organic search, QuickEasy Software

Ready for results like these?

Let's get you found

AI slop can hurt your brand.

Generic, buzzword-heavy content sounds like everyone else, and people decide how they feel about you from what they read. I write content for people first, then structure it so AI tools can find and quote it. You get visibility and enquiries, without sounding like a robot.

How I get you found

I start by understanding where you are, what you have to work with, and the fastest route to your goal.

  1. SEO and GEO audit

    A technical check of how easily Google and AI tools can crawl, understand and trust your website.

  2. Keyword and question research

    The searches and questions your buyers actually use, in Google and in AI tools.

  3. Competitor analysis

    Who's being recommended instead of you, and why.

  4. Technical fixes

    Site speed, structure, schema and the issues holding your visibility back.

  5. Content for growth

    Clear, expert content AI tools can quote, published consistently every month.

Get found

R8,500 per month

Or included in Your marketing, handled from R12,000 a month.

  • Month 1: fix what stops Google and AI tools finding you
  • Month 2: key pages that turn visitors into enquiries
  • Month 3 onwards: content that grows your visibility every month
  • A plain-language report on what moved
Start getting found

AI search questions

Something else? Email me.

What is the difference between SEO and AI search optimisation?

SEO helps your website rank in Google's search results. AI search optimisation (GEO) helps AI tools like ChatGPT, Gemini and Google AI Overviews understand, trust and cite your business in their answers. They overlap heavily, because AI tools draw on the same websites search engines rank, so the best results come from doing both together.

Can you guarantee ChatGPT will recommend my business?

No one can honestly guarantee that. AI tools decide their own answers. What I can do is remove the obstacles stopping them from finding you, and build the clear, credible content and signals that make your business a strong candidate to be cited.

How long does AI search optimisation take to work?

Technical fixes can improve visibility within weeks. Being consistently cited in AI answers usually builds over three to six months of regular content and optimisation.

Which AI tools do you optimise for?

ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, as well as voice search, social platforms, WhatsApp Business and industry-specific search engines.

How much does AI search optimisation cost?

The Get found package is R8,500 a month and covers an SEO and GEO audit and fixes, landing page optimisation, ongoing content and a monthly report. It's also included in full marketing management from R12,000 a month.

Be the answer your buyers get

Send me your website and tell me who your ideal clients are. I read and reply to every email personally.

candace@candaceconsulting.co.za

Helpful to include

  • Your website
  • Who you sell to
  • Your main competitors
  • Rough monthly budget

Or read how to get your business found in ChatGPT and AI search.